The Qube Tech - Latest SEO Updates and Tech News 2015

Wordpress, Blogspot, Tumblr or Other Blog Posting Guidelines

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Here we have listed some basic steps to post a blog in WordPress, Blogspot, Tumbler or other 3 party blogging sites.<br />
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Basic Required business details<br />
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Register email address login credential :- Username & Password<br />
Blog Content(your content must have more that 300 characters)<br />
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<span style="font-size: 12pt;">Step by Step Website Blog Posting Tutorial with Example</span></div>
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<span style="font-size: 12pt;">1.</span><span style="font-size: 12pt;">You have to Login in to your Gmail account</span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-_1LYK1LaWzM/VdWz0ja1VSI/AAAAAAAAAh4/aIzZRTjqiE0/s1600/Desctop%2Bscreenshot.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="172" src="http://1.bp.blogspot.com/-_1LYK1LaWzM/VdWz0ja1VSI/AAAAAAAAAh4/aIzZRTjqiE0/s320/Desctop%2Bscreenshot.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: 12.8000001907349px;">Click on image to view the screen shot</span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-LcbFerfqrHg/VdWz1Zd51YI/AAAAAAAAAiA/o8wznDtp7LU/s1600/Google%2BPassword%2Bscreenshot.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="172" src="http://4.bp.blogspot.com/-LcbFerfqrHg/VdWz1Zd51YI/AAAAAAAAAiA/o8wznDtp7LU/s320/Google%2BPassword%2Bscreenshot.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: 12.8000001907349px;">Click on image to view the screen shot</span></td></tr>
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<span style="font-size: 12pt;">2. After login just open www.blogger.com in new tab. if you have not created any blog then you will find below screen shot just conform the details and click on the Continue in Blogger.</span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-h_wxDBIic7g/VdW6tVibPcI/AAAAAAAAAiQ/8V-hMuqSSSo/s1600/Blogger%2B%2BConfirm%2Byour%2Bprofile.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="207" src="http://3.bp.blogspot.com/-h_wxDBIic7g/VdW6tVibPcI/AAAAAAAAAiQ/8V-hMuqSSSo/s320/Blogger%2B%2BConfirm%2Byour%2Bprofile.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: 12.8000001907349px;">Click on image to view the screen shot</span></td></tr>
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<span style="font-size: 12pt;">3.Now you need to create a new blog to post your first post for that just click on "New blog" and you will see the pop up just fill up the best seo friendly 55-60 charactes title, choose your blogspot address for that you</span><span style="font-size: 12pt;"> can select it with your targeted keywords. finally just select your template and click on create blog.</span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-isAO0QcgYaI/VdW-gvgHSHI/AAAAAAAAAic/s5_E2nlJKrk/s1600/Blogger%2B%2BBlogger%2BDashboard.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="154" src="http://1.bp.blogspot.com/-isAO0QcgYaI/VdW-gvgHSHI/AAAAAAAAAic/s5_E2nlJKrk/s320/Blogger%2B%2BBlogger%2BDashboard.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: 12.8000001907349px;">Click on image to view the screen shot</span></td></tr>
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<span style="font-size: 12pt;"><br /></span><span style="font-size: 12pt;">4. Now you blog is created and you can create your first blog post but before start working you need following details:-</span><br />
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<li><span style="font-size: 12pt;">Blog title(max 60 character)</span></li>
<li><span style="font-size: 12pt;">Blog body(Minimum 350 character)</span></li>
<li><span style="font-size: 12pt;">2 images which is related to your blog.</span></li>
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<span style="font-size: 12pt;">After collecting above detail click on your blog name.</span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-klKsI2gWo30/VdXRofvtSJI/AAAAAAAAAis/0PVOWuoVYiU/s1600/Blogger%2Bcreate%2Bblog%2Bpost.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="154" src="http://3.bp.blogspot.com/-klKsI2gWo30/VdXRofvtSJI/AAAAAAAAAis/0PVOWuoVYiU/s320/Blogger%2Bcreate%2Bblog%2Bpost.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: 12.8000001907349px;">Click on image to view the screen shot</span></td></tr>
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5. Now you will be redirect to new post page now fill up below details in this page.</div>
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<a href="http://2.bp.blogspot.com/-m6ciha46Edk/VdrBt4SeY4I/AAAAAAAAAjM/dx-YRsQqCKg/s1600/Create%2Bpost%2BScreen%2Bshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="152" src="http://2.bp.blogspot.com/-m6ciha46Edk/VdrBt4SeY4I/AAAAAAAAAjM/dx-YRsQqCKg/s320/Create%2Bpost%2BScreen%2Bshot.png" width="320" /></a></div>
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<span style="font-size: 12pt;"><br /></span><span style="font-size: 12pt;">6. After publish your post you can Share this post via Blog SS.</span></div>
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Wordpress, Blogspot, Tumblr or Other Blog Posting Guidelines

Here we have listed some basic steps to post a blog in WordPress, Blogspot, Tumbler or other 3 party blogging sites. Basic Required busin...

10 Reasons Why SEO Fails

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I've worked on quite a few SEO orientated projects for SME's in the past and I have to say that nearly all of these project failed for one reason or other.<br />
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<b><i>"By fail, i mean to say that SEO techniques were applied and increased rankings were realized with greater organic traffic volumes, yet the customer received very little return from SEO, in terms of inquiries and sales."</i></b><br />
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I'm being brutally honest with you here because from what my colleagues tell me in the Industry 95+% of projects are failing to provide anything near a return on investment (ROI).<br />
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Here are the 10 main reasons why SEO fails to deliver on its promise.</h2>
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<b>1. </b>As I discussed in my post Pragmatics in Keywords, the customer neither takes responsibility for or takes the time to identify the keywords that will be most likely to bring traffic and convert into inquires.</div>
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Quite often from testing I found that the most obvious keywords were also the least likely keywords to convert and the least likely keywords were the most likely to convert into inquiries. </div>
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<b><i>"Yet, if the customer cannot be creative and convert his knowledge of his customer markets into keywords, or is unwilling to share this insight, the project will fail."</i></b></div>
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<b><i>"Why does the customer expect me the SEO guy to have a better understanding of the keyword language of his market than him?"</i></b></div>
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<b><i>"I can only guess at his keywords, then suck it and see. Which means he can probably kiss goodbye to his ROI."</i></b></div>
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<b><i>"Ok, I can check what keywords his competitors are targeting, but how do I know whether these keywords are converting for them unless I steal access to their in-house ROI spreadsheet?"</i></b></div>
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<b>2. </b>Another reason why ROI is poor on SEO campaigns is the content that visitors reach by clicking on search results is neither consistent with the organic listing clicked on, offers no additional value to support their interest and has no call to action.</div>
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<b><i>"If the customer thinks SEO is simply about adding some metatags in all the right places, they are approaching SEO from an ignorant direction"</i></b></div>
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<b><i>"They have to pay for content to be massaged into the right order to match the search listings."</i></b></div>
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<b>3. </b>Another reason for failure is that hiring managers consider SEO to be a technical skill to be called upon at will, rather than a skill, core to sales.</div>
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<b><i>"To get the best ROI, SEO is actually a 24*7*365 job for someone</i></b><b><i>"</i></b></div>
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<b><i>"</i></b><b><i>SEO is actually a full-time job for someone and given it has the potential to return high value/low cost of sales opportunities should be seen as a core sales task. A core drive to profit.</i></b><b><i>"</i></b></div>
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<b><i>"</i></b><b><i>SEO is not a peripheral technical skill to be purchased at will</i></b><b><i>"</i></b></div>
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<b><i>"</i></b><b><i>SEO is a skillset you really ought to consider bringing in-house - or at the very least contracting a freelancer local to your office</i></b><b><i>"</i></b></div>
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<b>4. </b>Much the same as number 3, but here the customers doesn't realise that they need to pay for a content strategy and for someone to write the content on a daily basis to feed Google the confidence it needs to both index and rank links.</div>
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<b><i>"</i></b><b><i>The customer did not realize that SEO would take their business global and be viewed from many different platforms. So they didn't see the point of paying for language localization and re-purposing of content to fit on mobile, tablets, TV's etc."</i></b></div>
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<b>5. </b>Customers choose cheap SEO services as a speculative measure to learn the ropes and build confidence in their decision making before they invest in finding more effective support.</div>
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Whilst I can see the merits in this, employing cheap, remote, foreign SEO services can also do long term damage to the fortunes of your website.</div>
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<b><i>"SEO is no different to any other service employed in business. If you want a job done well, you have pay for it.</i></b><b><i>"</i></b></div>
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<b><i>"</i></b><b><i>If you must speculate to learn, make sure you find grown-ups to do your SEO and may sure you pay them properly</i></b><b><i>"</i></b></div>
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<b><i>"Don't get me wrong though, "Foreign SEO" has its place. See point 6.</i></b><b><i>"</i></b></div>
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<b>6. </b>Customers want to take on the world, sell to the world, be on top of the world, yet they Don't know the World.</div>
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This is a similar point to above. As with a conventional business, if you don't already have a presence or knowledge of markets abroad, you are going to have a hard time developing an SEO campaign in those markets, unless you hire SEO expertise with knowledge of both SEO and your particular industry.</div>
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<b><i>"Lesson 1. Don't pay to play the SEO game in foreign markets you don't understand. Save your money and if you really must enter these markets, do so with a local industry knowledgeable SEO partner</i></b><b><i>"</i></b></div>
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<b>7. </b>Customers don't want to pay for SEO tools, data or backlinks</div>
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Basically here there is only so far FREE takes you! Yes, there are a ton of free tools and historical search data out there, but that only gets you so far.</div>
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So too must you the customer be willing to invest in a backlink building campaign - and I don't mean paying for automated spamming, I mean paying to advertise links on websites in your markets and spending time forming relationships with webmasters.</div>
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<b>"If you want to play everything on the cheap, be prepared for cheap ROI</b><b>"</b></div>
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<b>"Cheap tools and cheap data = cheap SEO</b><b>"</b></div>
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<b>8. </b>Customer doesn't understand that SEO is about reflecting how their customers or prospects think about them in the search engines results. </div>
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<i>"Customers don't appreciate that a website is for their customers and for their prospective customers and must therefore use all and only the language that their customer identifies their business and product with. SEO addresses the brand."</i></div>
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<i>"A Website is for the customer, not for the Company who owns the website"</i></div>
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<i>"Chosen keywords will always reflect a deep knowledge that the owner of a website has for their customer"</i></div>
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<b>9. </b>Customer doesn't understand that it is going to take over 1 year to really start seeing a return on Investment.</div>
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Whilst you can start seeing results in the form of increased traffic volumes in the first month, you won't really build traffic volumes to a substantially increased level for between 6 and 9 months and you won't have sufficient data and tools support for at least one year before you can truly have control of your conversion funnel.</div>
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Those customers who want faster results should look to running pay per click (PPC) campaigns rather than SEO campaigns.</div>
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<b>10. </b>Customer expects the SEO guy to operate with limited systems access.</div>
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Forget it Guys, If you knew how technically involved SEO was, you wouldn't even consider it, or if you did, you certainly wouldn't expect to restrict access to the one guy you expect to attract extra clients and extra revenue.</div>
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<b><i>If you want to play at SEO, you might find it cheaper playing Xbox games or pressing coins into slot machines lol</i></b></div>
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10 Reasons Why SEO Fails

I've worked on quite a few SEO orientated projects for SME's in the past and I have to say that nearly all of these project failed ...

Interested In Online Marketing Opportunities? Read These Tips!

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Marketing your products or services on the Internet can be confusing and challenging at first. Following the provided tips will guide you in the right direction. These tips are great for anyone marketing their business on the Internet for the first time, and some of the hints will help long-time marketers to get to the next level.<br />
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Follow-up with customers. Ask if they are benefiting from your product or service. Ask if there's anything you could have done better. If you want to take it a step further, follow-up with non-buyers as well. Find out why they didn't buy anything and ask what would have made them do so.<br />
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You can use social media to your advantage. Try joining appropriate social media groups and communities. You will not only encounter like-minded individuals but you can lead more visitors to your site who may become your future clients. Make sure you keep it friendly and professional so that you can be taken seriously.<br />
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Set an amount you are willing to spend, and stick to it. Marketing can cost lots of money, but if you do it right, you will bring in more than you spend. Do not be too stingy with your spending, but do not be frivolous either. Keep your goals in mind.<br />
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A <b><a href="http://www.marketing-made-simple.com/articles/quick-marketing-tips.htm#.VX-m9fmqqko" target="_blank">great marketing tip</a></b> is to keep everything about your online business professional. If you've made the effort to build your site you should follow through and get a professional email address as well. Nothing will scare off potential customers more than getting a response from a generic email address.<br />
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To be a good marketer on the internet, you must be persistent. This means not giving up at the first sign of failure. Failures can provide the most valuable lessons. They pave a way to show you how to do something better next time. If you give up too soon, you will miss gaining wisdom. Persistence will pay off.<br />
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If you plan on changing something drastic in your website, warn your current subscribers. There is never anything as frustrating for a consumer as visiting a favorite page just to have to relearn how to navigate it. Plan ahead for changes, and allow your readers to do so as well.<br />
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Try not to sound too much like a salesperson when advertising online. People will be turned off quickly if your ads are too pushy, especially on the Internet where your ad can disappear with one click of a mouse. Instead of trying to sell them your idea immediately, simply get their attention. Once they're interested, they'll listen to anything.<br />
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As was stated in the beginning of this article, internet marketing is extremely important for every business. Having a bad internet marketing strategy can ruin your business and cost you tons of money. It is important for business owners to study the most effective internet marketing strategies, and learn how to effectively apply these strategies to their business model. Apply the advice from this article, and you will be on your way to successfully using the internet to market your business.</div>

Interested In Online Marketing Opportunities? Read These Tips!

Marketing your products or services on the Internet can be confusing and challenging at first. Following the provided tips will guide you i...

How to Use Keyword Match Types & Using Dimensions Report in AdWords

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Keyword match types essentially help a search engine determine how close the searcher must use your keyword terms before your business shows up in the search results. This is a way for you to more closely screen the audience that will see your <b><a href="https://www.google.com/adwords/" target="_blank">pay-per-click advertisement</a></b> and have a chance to click through to your website. The closer you require a match, the fewer clicks you’ll get because the fewer people who will see your advertisement. However, having fewer viewers if they’re highly targeted and much more likely to buy isn’t a bad thing and could save you a small fortune.<br />
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<a href="http://3.bp.blogspot.com/-BcjAS7QlLDE/VWMViCK0SVI/AAAAAAAAAXM/FeDp2AqGumg/s1600/Google%2BAdwords%2B-%2BPPC.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="346" src="http://3.bp.blogspot.com/-BcjAS7QlLDE/VWMViCK0SVI/AAAAAAAAAXM/FeDp2AqGumg/s640/Google%2BAdwords%2B-%2BPPC.jpg" width="640" /></a></div>
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There are different types of keyword matches that you can get, such as:<br />
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Broad Keyword Match</h3>
This is the basic keyword type that is set up automatically by default. So, if you’ve chosen the keyword phrase, “Content Marketing Perth”, when someone searches for any of those words a search could result. That means when someone searches for “content”, “marketing” or “Perth”, your property could appear in the search results. As you can see this isn’t really very helpful.<br />
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Broad Match Modifier</h3>
Being able to modify the default of broad match is very helpful, because you can eliminate searches of individual words like “content” and “marketing” and only include searches that include either all the words or different combinations of the words so that the searcher finds what they’re looking for.<br />
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Phrase Match</h3>
You can also choose to have your search result only appear if the searcher enters the phrase within their search. So if someone typed in any words, but also “content marketing Perth” then your page will show up in the search results.<br />
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Exact Match</h3>
Of course, you can choose to have your property only show up with perfectly matched searches. So a searcher would have to type exactly as you typed it, “Content Marketing Perth” to find your property in the search results.<br />
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Negative Match</h3>
You can also further modify the keyword match type by including negative words. These are words that you do not want used to find your property. The negative matches are words that if they use them to search will eliminate your search from the results.<br />
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Content Match</h3>
This is when a search engine matches the search query with the content on your website. That’s why titles, tags, and ad text are important places to put keywords that people might use to find your products and/or services.<br />
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These match types are how the search engine connects keywords that you bid on to the searches conducted by your audience. Refining keyword match types can take a non-performing PPC advertising campaign and breathe new life into it without changing anything about the ad, or even really the keywords.<br />
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It’s just all about the matching structure and including negative keyword matches into the mix to help trim the ad views down to size, allowing only the most qualified candidates to see the ad. Having a well thought-out keyword marketing strategy is an important component of marketing online.<br />
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Whether you are writing keyword rich articles or buying PPC keywords and phrases, it’s important to understand how it all works together so that you can spend your money effectively and generate a good return on investment.<br />
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It’s important to learn everything you can about using keywords effectively when buying PPC ads so that you can get the most out of your marketing dollar. As you test different methods and see success, you’ll learn what works and what doesn’t work for your market and your audience over time.<br />
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How to Use the “Dimensions” Report in AdWords</h2>
AdWords offers many different reporting capabilities that are of great help in ensuring that your PPC campaigns have the greatest return on investment. One such reports is the “dimensions” report, which offers insights into your audience such as demographics, paid versus organic search, which search terms are working, what time of day people are viewing your website, and much more.<br />
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Using the Dimensions tab in AdWords is rather easy to do, though often overlooked. You just click on the tab and then you can choose from a variety of different reports that provide the information mentioned above.<br />
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Geography</h4>
Where are your audience coming from? What country, state and if it’s concentrated in a certain location, why? If you can identify the why, of most things, you can repeat it.<br />
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Labels</h4>
Using labels might not have seemed important until now. If you use labels, you can get a good idea about how each different ad is working with this portion of the report.<br />
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Paid versus Organic Search</h4>
It’s always nice to know how much of your revenue is generated from paid search versus organic search to better understand your ROI for pay-per-click ads.<br />
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Search Terms</h4>
What search terms were used to find your website? Did they find you via paid search terms or organic search terms within your content?<br />
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Time</h4>
When are your visitors most likely to click on your PPC advertisements?<br />
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Top Movers</h4>
Set up the report to cover a specific time frame. To give you an example, did you just do a concentrated PPC campaign on Facebook and you want to know what the effects were during the dates you were running it?<br />
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URLs</h4>
If you set up designation URLs, this is a great way to determine which URLs are getting the most traffic and which URLs are performing at a higher volume with the most ROI. Why are certain URLs performing better than others?<br />
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These tabs allow you to understand your reach, how many unique visitors you’re getting, and how often people come back. You can also figure out how often people are viewing your ads, and adjust the frequency if needed. In addition, you can even view by labels that you’ve assigned different information. Comparing labels will help you know what is working and what isn’t working.<br />
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The Dimensions tab and reports are simple to use and offer great insight into how your PPC campaigns are working. The insights that you can identify will enable you to take your PPC campaigns to the next level and make them work harder. As you study the information you can make changes on the fly to improve your AdWords campaign like never before.</div>

How to Use Keyword Match Types & Using Dimensions Report in AdWords

Keyword match types essentially help a search engine determine how close the searcher must use your keyword terms before your business show...

10 Mistakes That People Make While Advertising on Google!

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Planning to advertise on Google to drive effective traffic to your website, make sure you plan your campaign keeping all pros and cons in mind. Never commit the following ten mistakes and end up wasting most of your budget because of a non-planned campaign.<br />
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<img alt="Google Advert Tips" border="0" height="187" src="http://3.bp.blogspot.com/-IOaXzLWWvls/VLTin0gHrpI/AAAAAAAAAEc/hmySLNHJiaw/s1600/Google%2BAdwords%2BTips%2B.jpg" title="Google Advert Tips" width="400" /></div>
<h3>
1. Too Many Keywords</h3>
Act wise while choosing the keyword and don't simply use every keyword suggested by Google. As you pay the money depending on the number of keywords, so untargeted keywords will let you waste more money for no leads.<br />
<h3>
2. Broad Keywords</h3>
Instead of too many keywords with limited words you should use multiple words keywords say cheap air tickets Delhi for instance. It will capture too much traffic.<br />
<h3>
3. Negative Keywords</h3>
Most of us don't know that we can always choose negative keywords while selecting our campaign keywords for the ads to not show up specifically for them.<br />
<h3>
4. Missing keywords in Advertisement Text</h3>
Sometimes, we forget to include our keywords in the advertisement text which will lead the people to ignore the advertisement. At the same time, including our keyword in ad text helps our ad rank higher.

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<h3>
5. Not mentioning the Location</h3>
Most of us skip the advertisement location option while setting up the campaign however if we are running a local business our advertisement should not be visible to users outside the target area.

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<h3>
6. Inappropriate landing page</h3>
Fittingly correct landing page is very important as it is the page user see after clicking on the advertisement. So make sure that the landing page of our business is as informative and interactive as it could be.

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<h3>
7. Forget Google Analytics</h3>
Setting up with Google adwords campaign must be followed by result tracking. Most of the times we forget to track the real time results. With the help of Google analytics you analyze where users go after clicking our ad and so on.

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<h3>
8. Conversion not being tracked</h3>
You must track the conversion rates instead of blind investment. Web Analytics is a wonderful tool that helps you track the real time conversion rates and helps you calculate the return on investment for your business.

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<h3>
9. Lack of Optimization</h3>
Keep analyzing the strategy and optimize them for better results. Keep tracking the results and through web analytics try to find that which keyword is giving you better results and plan the keywords accordingly. Don’t simply leave it to Google adwords instead keep an eye on the performance of your venture.

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<h3>
10. Disaggregating Search and Content Network</h3>
Many times, marketers mistake by merging the search and content network instead of segregating them. They should not overlook campaign setting and separate campaigns for advertising on search and content network. Mixing of the two will only lead to confusion as the results will be incalculable.
</div>

10 Mistakes That People Make While Advertising on Google!

Planning to advertise on Google to drive effective traffic to your website, make sure you plan your campaign keeping all pros and cons in m...

Best tips for Keep Your Readers on Your Blog Longer

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Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it?</div>
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In an ideal world, you want people to spend hours on your blog, but sadly that won’t happen. What you can do instead is get people to come back more frequently and spend minutes, instead of seconds, on your blog during each session.</div>
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<em style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">How? </em>you may ask. Well, I’m going to show you the strategies I’ve used on Quick Sprout to increase the time my readers spend on-site from 57 seconds to 2 minutes and 4 seconds.<br />
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<a href="http://3.bp.blogspot.com/-RXjZW8jq26o/VKUCc7t0C6I/AAAAAAAAAEI/P8o_iJy-kd8/s1600/corporate-blogging.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="208" src="http://3.bp.blogspot.com/-RXjZW8jq26o/VKUCc7t0C6I/AAAAAAAAAEI/P8o_iJy-kd8/s1600/corporate-blogging.jpg" width="320" /></a></div>
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Strategy #1: Ask questions and respond to comments</h3>
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Are you asking questions at the end of your blog posts? It’s a simple way for you to engage with your readers and encourage comments.</div>
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Just think of it this way: if you read a blog post that you loved and the author of the post asked you a question at the end… <em style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">what would you do?</em></div>
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There is a good chance you would respond with a comment, <em style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">right?</em> I know I would.</div>
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By asking your readers a question, you will encourage more of them to leave comments. This will cause people to stay on your blog longer as it takes more than a few seconds to leave a comment. Plus, it gives you an opportunity to respond to the comments and get your readers to come back to your blog.</div>
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This is why I respond to every single comment on Quick Sprout. <em style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">It’s the main reason why repeat visitors make up 40% of my traffic.</em></div>
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<em style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"></em></div>
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Strategy #2: Help your readers</h3>
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Some of your readers may ask you for help through comments, while others may email you asking for your help.</div>
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Whether you write an individual, customized response to each of your readers or you write a general blog post that helps your readers solve one of their problems, you need to put them first.</div>
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Don’t do it just because you want them to come back to your blog, but do it because you really care about them and want to help them.</div>
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In the long run, this approach will help you build a great reputation and create a loyal following. Loyal readers will keep coming back and will stay on your blog for a longer period of time.</div>
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Strategy #3: Showcase your top posts</h3>
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<span style="background-color: white; color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 15px; line-height: 22.0049991607666px;">Do you know what one of the most clicked-through areas on Quick Sprout is? I’ll give you a hint—it’s within the blog’s sidebar…</span></div>
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The area in which I showcase my most popular posts accounts for 8.13% of the clicks on Quick Sprout.</div>
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By using the plugin <a href="https://wordpress.org/plugins/popularity-contest/" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">popularity contest</a>, you too can showcase your most popular blog posts, which will cause some of your readers to stay on your blog to read more of your content.</div>
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Now, when you use the plugin, you won’t have tabs like I have on Quick Sprout. To get that, you may have to hire a developer to help you customize the plugin. I found someone on <a href="http://www.elance.com/" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">Elance</a> to do it for me years ago, and it cost me only $30.</div>
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Strategy #4: Create a conversation</h3>
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What do you think of my writing style? Is it professional, boring, dry, fun, personal…?</div>
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<em style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">I hope you don’t find it boring like a college essay.</em> I try to keep you engaged by using the words “you” and “I” within each post. Sure, I may not always follow all the proper grammar rules, but my blog posts read like a conversation.</div>
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Just think about it: reading this post, you almost feel as if we were in the same room, chatting like any two friends would.</div>
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This strategy hasn’t just helped me keep you on my blog longer, but it also has helped me increase the number of people who read each blog post by 62.5%.</div>
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Strategy #5: Collect emails</h3>
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If you’ve been to Quick Sprout, you would know that what I do really well is collect emails. Sure, it ticks off some of you, but emails are one of the main ways I build my traffic. In the last 30 days, emails have accounted for 103,482 visitors.</div>
<div style="background-color: white; border: 0px; color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 15px; line-height: 22.0049991607666px; margin-bottom: 1.467rem; padding: 0px; vertical-align: baseline;">
<em style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">And those visitors, on average, stay on the blog for 3 minutes and 7 seconds.</em></div>
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Readers who subscribe to your blog via email are more likely to come back and stay on your blog for longer.</div>
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So, how do you get more people to subscribe to your email list? You need to entice them. A simple way to do this is to offer your readers an ebook or a PDF in exchange for their emails.</div>
<div style="background-color: white; border: 0px; color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 15px; line-height: 22.0049991607666px; margin-bottom: 1.467rem; padding: 0px; vertical-align: baseline;">
You can create this easily by using <a href="http://www.uberflip.com/" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">Uberflip</a>. And then you can use <a href="http://www.bounceexchange.com/" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">Bounce Exchange</a> or <a href="http://optinmonster.com/" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">OptinMonster</a> to collect the emails. Just make sure you sign up for an email provider like <a href="http://www.aweber.com/" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">Aweber</a>, <a href="http://www.mailchimp.com/" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">MailChimp</a>, <a href="http://www.getresponse.com/" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">GetResponse</a>, or <a href="http://www.maropost.com/" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">Maropost</a>. That way, you can email your list every time you publish a new blog post.</div>
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Strategy #6: Spread your content over multiple pages</h3>
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If you can help it, you don’t want to do this with your blog posts as it isn’t the most usable solution. But if you happen to create detailed guides like I do, you can easily break them up into multiple pages.</div>
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Just look at my Advanced Guide to SEO. It has over 30,000 words and contains 9 chapters. On average, readers spend over 4 minutes on each guide. Sure, most of you aren’t reading every word in each guide, but you are spending more time on them than you do on a blog post.</div>
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These guides are time-consuming to produce, but they bring a lot of traffic. In the month of December alone, my 12 guides pulled in 118,499 visitors. That’s not too bad, considering 582 blog posts I have written don’t even pull in 500,000 visitors a month.</div>
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Strategy #7: Related posts</h3>
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I’ve tested this on a few of my blogs, and it works like a charm every time. Now, I don’t do it on Quick Sprout because I am trying to encourage you to comment before you read other posts.</div>
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But by adding a <a href="https://wordpress.org/plugins/wordpress-23-related-posts-plugin/" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">related posts widget</a> below each of your posts or a slider, you can encourage your readers to read related posts after they finish reading the one they are on.</div>
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Like I mentioned, by using these plugins, you’ll notice an increased time on-site. From what I tested, it typically increases your readers’ time on-site by 14.4%, but it decreases the number of comments you receive per post by 4.16%. Or at least that’s what I saw on Quick Sprout.</div>
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Conclusion</h3>
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If you follow the 7 strategies I listed above, you should be able to increase the time your readers spend on your site by over 2 minutes. It worked for me, and it can work for you too.</div>
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Just don’t expect results right away as it will take 3 to 6 months for you to see substantial results. It takes time to build trust and loyalty with your readers.</div>
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<em style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">So, in what other ways can you keep your readers on your blog longer?</em></div>
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</div>

Best tips for Keep Your Readers on Your Blog Longer

Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it? In an ideal world, yo...

Easy New Link Building Strategy for 2015

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Link building is critical to your online business promotion campaign 
for being successful. Why link building is so important? Google 
considers links as votes in favor of a website. The more links your 
website gets from other websites, the more valuable and worth promoting 
it becomes for the search engine. In simple words, links help your 
website get impressive rankings in search results. Moreover, they fetch 
web traffic to your website in big number, which is necessary to 
generate sales leads.<br />
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<strong></strong><br />
<h2>
<strong>Link Building in Past Years</strong></h2>
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<br />
Back in the day, link building was not a big task. You had to build 
high PR links in big numbers and the more high PR links you would build,
 the better ranking your website would enjoy. Google’s intention behind 
considering high PR links as ranking factor was that high PR sites would
 link to only those websites which they would acknowledge as quality 
websites and not to any low quality sites that can impact on their 
authority in search results. Google’s intention was undoubtedly pious, 
but some sites began taking advantage of this for making money. Since 
high PR links were in high demand, many high PR websites started selling
 links at high costs and webmasters did not hesitate to pay them for 
links because they knew links form these sites would help them get huge 
web traffic and better visibility in search results that would result in
 business opportunities in impressive number.<br />
<br />
As Google sensed this 
scam, Google declared link business (link baiting) spamming and brought 
changes in link building policy. Now, it termed links from high 
authority content marketing sites and local listing sites as good links.
 Guest blogging was declared to be the best source of links. Again some 
webmasters began manipulating these link building guidelines in their 
favor. So, Google brought changes in its link building policies. 
Likewise, Google brought changes in several times in its link building 
policies.<br />
<strong><br /></strong>
<strong></strong><br />
<h2>
<strong>Link Building in 2014</strong></h2>
<br />
<br />
In 2014, links from high quality content marketing sites, local 
listing sites, and social networking sites are considered as the best 
links. Most of the well-established SEO firms are using these tactics to build links for sites of their clients.<br />
<strong><br /></strong>
<strong></strong><br />
<h2>
<strong>Link Building in 2015</strong></h2>
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<a href="http://4.bp.blogspot.com/-ay8ZYT3F7EU/VI6ea6kcYrI/AAAAAAAAADo/ts-j1VgIbE4/s1600/link-building-2015.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="428" src="http://4.bp.blogspot.com/-ay8ZYT3F7EU/VI6ea6kcYrI/AAAAAAAAADo/ts-j1VgIbE4/s1600/link-building-2015.jpg" width="640" /></a></div>
<br />
<br />
Let’s talk about link building strategy in 2015. What would be the 
best link building strategy in 2015? Your first task in 2015 is to use 
‘Google Disavow’ tool. This tool will help you get rid of all those 
links which are spam. Now, you should build an audience that rewards you
 with links and social media shares. How can you build this audience? By
 publishing unique user friendly content that can appeal to the senses 
of readers, you can build that audience. Note one thing in your mind 
that every blog or article that you post would not bring links and 
social shares. If you post ten blogs or articles, only 3 or 4 of them 
will help you get what exactly you want from them.<br />
<br />
What about the link building strategies
 working in 2014 – will the link building tricks being used in the 
present not work in 2015? No, not at all. These link building tricks 
would still be working in the new year and helping webmasters like 
present to improve their website’s visibility and traffic.<br />
<br />
To know in detail from expert SEO professionals about what link 
building and search engine optimization tricks would benefit your 
business in 2015.</div>

Easy New Link Building Strategy for 2015

Link building is critical to your online business promotion campaign for being successful. Why link building is so important? Google cons...

Black Friday Flopped And Cyber Monday Might Go Away. Here’s Why.

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Black Friday profits were down this year, pretty dramatically. <a href="http://www.bloomberg.com/news/2014-11-30/u-s-consumers-reduce-spending-by-11-over-thanksgiving-weekend.html" style="border: 0px; box-sizing: border-box; color: #7b539d; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Bloomberg reports</a> that sales were down by 11 percent compared to last year (which was down from the year before that), as six million fewer shoppers showed up.</div>
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That decline certainly isn’t attributed to the economy. While wages haven’t increased much the past two years, <a href="http://data.bls.gov/timeseries/LNS14000000" style="border: 0px; box-sizing: border-box; color: #7b539d; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">America’s unemployment rate</a> has steadily dropped from 8.6 percent in November of 2011 to 5.8 percent in October of this year (the latest stats available).</div>
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<a href="http://2.bp.blogspot.com/-wxstq6UyGac/VH2QNdf2_0I/AAAAAAAAADU/UMD_56rwqoA/s1600/Black%2BFriday%2BFlopped.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="422" src="http://2.bp.blogspot.com/-wxstq6UyGac/VH2QNdf2_0I/AAAAAAAAADU/UMD_56rwqoA/s1600/Black%2BFriday%2BFlopped.jpg" width="640" /></a></div>
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When I saw those numbers, I assumed customers were going online, and Cyber Monday would be a big hit. While it is true that more customers are going online, theNational Retail Federation expects fewer people to shop online on Cyber Monday this year compared to last, with Forbes suggesting this could be the last year of the promotion.</div>
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What’s happening is not a drop in shopping; but instead, a drop in shopping on particular days that companies strongly suggest we should shop on. Why? Because consumers are more empowered than ever, and frankly, they don’t have to shop when a company says anymore.</div>
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<strong style="border: 0px; font size:19px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><h2>The Specific Reason For Failure</h2></strong></div>
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Often, there is a specific reason something failed, which is part of a broader trend. The specific reason Black Friday fizzled and why I believe Cyber Monday may soon go away is because of one word: competition.</div>
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Originally, Black Friday was a day where you could get really good deals, if you were willing to wait hours in a line. That was a time with much less internet shopping and less competition where a few giant retailers could act as a cartel of sorts; with them all opening at the same time and creating the Black Friday experience.</div>
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But what happened is that the retailers stopped following the same rules, as they began opening up earlier and earlier to the point that some stores advertised “Black Friday Week” starting on the Monday before Thanksgiving. Additionally, online shopping exploded and companies were offering Black Friday deals accessible from the comfort of your own living room, so people no longer had to wait hours in line for a good deal.</div>
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The only thing Black Friday really has left to offer is an experience (and, in some cases, a tradition): for some people, it is exciting (or tradition) to wait in one of those big lines, rush madly into the store and get the best deals (which are probably available online). However, with less people partaking in Black Friday, the experience that goes with the retail-created “holiday” might soon fade as well.</div>
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Cyber Monday will probably fizzle out for the exact same reason. Companies will start holding “Cyber Monday” deals a week or two the actual Cyber Monday and soon the lines will become so blurred that the term will lose all real value. Again, it isn’t as if online shopping will plummet, but instead, that online shopping on a day selected by retail overlords will drop.</div>
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<strong style="border: 0px;  font size:19px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><h2>The Broader Takeaway</h2></strong></div>
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The last section dealt with the specific reasons Black Friday and Cyber Monday are suffering. But those specific reasons are part of a broader trend that retailers must heed: customers are more empowered than ever before, so the retail experience needs to be something truly remarkable to stand out.</div>
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For some, the Black Friday experience is remarkable, as they enjoy everything that goes with it. But for many more, the idea of waiting six hours with a bunch of deal-obsessed strangers isn’t exactly their idea of fun.</div>
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Amazon, which always seems to be on the forefront of everything, understands this perfectly. The ecommerce giant is using its massive database to make its site as customized as possible for each user, so people are only seeing exactly what they want to see. They’re proving that their most valuable asset might be their data, as they vie to create a shopping experience similar to what <a href="https://www.youtube.com/watch?v=7bXJ_obaiYQ" style="border: 0px; box-sizing: border-box; color: #7b539d; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Tom Cruise experienced in Minority Report.</a></div>
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But they’ve already been doing that. What’s new is that Amazon has begun openingphysical locations in major cities for the holiday season that feature items people prefer to touch – such as clothes and shoes. However, it will just be essentially a showroom, where people will select an item and then buy it online (shipping is both “fast and free”).</div>
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But what really makes the stores unique is that they feature free food, drinks and entertainment, along with a giant fake Christmas tree and fake snow in the parking lot (even at their Las Vegas location). Again, it is about selling an experience, not just a product.</div>
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<strong style="border: 0px; box-sizing: border-box;  font size:16px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><h3>The lesson</h3></strong></div>
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Consumers, with access to thousands of competitors within a few clicks, have more options and information than ever today. Gone is the effectiveness of traditional advertising and retail-created events like Black Friday; in is content marketing, customized sites and fake snow in Las Vegas, all focused on creating a great experience for the customer.</div>
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That’s great for customers, as they get lower prices and a better shopping experience. But it is scary for businesses, because if they don’t continue to evolve and offer something truly remarkable, they’ll be pushed out faster than ever before.</div>
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<strong style="border: 0px; box-sizing: border-box;  font size:19px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><h2>About VoiceGlance</h2></strong></div>
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VoiceGlance is a cloud-based hiring tool used by forward-thinking companies to hire smarter, instead of harder. </div>
</div>

Black Friday Flopped And Cyber Monday Might Go Away. Here’s Why.

Black Friday profits were down this year, pretty dramatically. Bloomberg reports that sales were down by 11 percent compared to last yea...

Google’s John Mueller Confirms that Penguin 3.0 Still Being Rolled Out

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When <b>Google’s Penguin 3.0</b> refresh began rolling out this month, it was understood that the process could take several weeks. Now there’s confirmation from <b>Google’s John Mueller</b>, via a <b><a href="https://plus.google.com/u/0/events/ckmbsnmb6c2qtl19idlb166mtu4" rel="nofollow" target="_blank">Webmaster Help Hangout</a></b> , that the update is still in the process of being rolled out.<br />
<br />
This marks 18 days since the refresh began rolling out, exceeding the estimated rollout period of a couple weeks. Presumably Mueller is referring to the worldwide rollout of Penguin 3.0, as we already had confirmation that the US English rollout had been completed.<br />
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<a href="http://3.bp.blogspot.com/-wxdaHcJzJ0w/VFoVqhQ8X5I/AAAAAAAAABo/4dgyaA9RYq8/s1600/Google%2BNew%2BUpdate.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/-wxdaHcJzJ0w/VFoVqhQ8X5I/AAAAAAAAABo/4dgyaA9RYq8/s1600/Google%2BNew%2BUpdate.png" width="400" /></a></div>
<h2 style="font-size: 25px; text-align: left;">
What does this mean?</h2>
It means if you’re situated outside of the United States, or you own websites written in languages other than English, you may still see some fluctuations in rankings as the rollout continues. Keep monitoring your rankings and don't get too comfortable thinking <b>Penguin 3.0</b> is history and you weren't affected.<br />
<br />
In addition to that new insight into Penguin 3.0, we also learned some new things about <b>Webmaster Tools</b> thanks to some well thought out questions asked during the Google Hangout.<br />
<h4 style="font-size: 18px; text-align: left;">
A special hat tip goes to David Naylor for drawing my attention to this information.</h4>
<h2 style="font-size: 25px; text-align: left;">
An Algorithm Penalty Signal In Google Webmaster Tools</h2>
Google has looked at the possibility of including an algorithm penalty signal in Webmaster Tools in the past, but now they are having a hard time finding a way to make that data actionable.<br />
<br />
Google is looking into ways in which they can inform webmasters about negative algorithm signals, but they have yet to come up with a suitable way to do so.<br />
<br />
<h3 style="font-size: 18px; text-align: left;">
Why Is Ranking Data In Webmaster Tools Different From Other Tools?</h3>
Rankings data in Webmaster Tools takes into account a number of things, but what it really comes down to are the results people see when searching.<br />
<br />
Real life search results can be affected by all kinds of variables, such as geo-targeting, personalization, and how far people actually dig into the search results pages.<br />
<br />
However, John Mueller points out, you should be able to tell whether or not the rankings number displayed in Webmaster Tools are legitimate or not based on the number of impressions that are shown.</div>

Google’s John Mueller Confirms that Penguin 3.0 Still Being Rolled Out

When Google’s Penguin 3.0 refresh began rolling out this month, it was understood that the process could take several weeks. Now there’s...

Google launches Indian Language Internet Alliance; showcases Hindi voice search

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<b>New Delhi:</b> Google has announced the <b>creation of Indian Language Internet Alliance (ILIA)</b>, in partnership with leading Indian technology and content companies, to promote the growth of of Indic-language content on the Internet.</div>
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Network 18 is one of the founding members of this initiative and is represented by IBN Khabar and MoneyControl Hindi.</div>
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ILIA wants to be able to turn 300 million Indian language speakers into active Internet users by 2017 and the alliance would work towards accelerate building of Indic language content.<br />
<br />
<span style="font-size: 25px;">Google announced the launch of www.hindiweb.com</span></div>
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To support its effort in showcasing Indian language content on the web, Google announced the launch of <a href="http://hindiweb.com/" style="text-decoration: none;" target="_blank"><b>www.hindiweb.com</b></a>, which, according to the company, would enable Hindi speaking Internet users to discover the best Hindi content across websites, apps, videos and blogs. Google also demonstrated Voice Search in Hindi, at its event in New Delhi.</div>
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According to Google's figures, there are over 200 million Internet users in India, about 16 per cent of its population of 1.2 billion. Practically all of the India's English-speaking population of 198 million is already online. The remaining 90 per cent of Indians who are not online tend not to be English speakers.</div>
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Google, which currently offers voice search in English, has also added Hindi language service and plans to add other languages like Tamil, Marathi and Bengali to the list in coming months.</div>
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"<i><b>India has about 200 million Internet users with about 5 million new users being added every month with 100 per cent coming through mobile devices. At this pace, India will overtake the US in terms of number of users in the next 12 months,</b></i>" Google India Vice President and Managing Director Rajan Anandan told reporters here.</div>
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However
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only 198 million people in the country are estimated to be proficient in English with most of them already on the Internet, he added. With that in mind, the Indian Language Internet Alliance (ILIA) has been formed, he said.</div>
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Google launches Indian Language Internet Alliance; showcases Hindi voice search

New Delhi: Google has announced the creation of Indian Language Internet Alliance (ILIA) , in partnership with leading Indian technology ...