Planning to advertise on Google to drive effective traffic to your website, make sure you plan your campaign keeping all pros and cons in mind. Never commit the following ten mistakes and end up wasting most of your budget because of a non-planned campaign.
1. Too Many Keywords
Act wise while choosing the keyword and don't simply use every keyword suggested by Google. As you pay the money depending on the number of keywords, so untargeted keywords will let you waste more money for no leads.
2. Broad Keywords
Instead of too many keywords with limited words you should use multiple words keywords say cheap air tickets Delhi for instance. It will capture too much traffic.
3. Negative Keywords
Most of us don't know that we can always choose negative keywords while selecting our campaign keywords for the ads to not show up specifically for them.
4. Missing keywords in Advertisement Text
Sometimes, we forget to include our keywords in the advertisement text which will lead the people to ignore the advertisement. At the same time, including our keyword in ad text helps our ad rank higher.
5. Not mentioning the Location
Most of us skip the advertisement location option while setting up the campaign however if we are running a local business our advertisement should not be visible to users outside the target area.
6. Inappropriate landing page
Fittingly correct landing page is very important as it is the page user see after clicking on the advertisement. So make sure that the landing page of our business is as informative and interactive as it could be.
7. Forget Google Analytics
Setting up with Google adwords campaign must be followed by result tracking. Most of the times we forget to track the real time results. With the help of Google analytics you analyze where users go after clicking our ad and so on.
8. Conversion not being tracked
You must track the conversion rates instead of blind investment. Web Analytics is a wonderful tool that helps you track the real time conversion rates and helps you calculate the return on investment for your business.
9. Lack of Optimization
Keep analyzing the strategy and optimize them for better results. Keep tracking the results and through web analytics try to find that which keyword is giving you better results and plan the keywords accordingly. Don’t simply leave it to Google adwords instead keep an eye on the performance of your venture.
10. Disaggregating Search and Content Network
Many times, marketers mistake by merging the search and content network instead of segregating them. They should not overlook campaign setting and separate campaigns for advertising on search and content network. Mixing of the two will only lead to confusion as the results will be incalculable.
Post a Comment