Keyword match types essentially help a search engine determine how close the searcher must use your keyword terms before your business shows up in the search results. This is a way for you to more closely screen the audience that will see your pay-per-click advertisement and have a chance to click through to your website. The closer you require a match, the fewer clicks you’ll get because the fewer people who will see your advertisement. However, having fewer viewers if they’re highly targeted and much more likely to buy isn’t a bad thing and could save you a small fortune.
There are different types of keyword matches that you can get, such as:
These match types are how the search engine connects keywords that you bid on to the searches conducted by your audience. Refining keyword match types can take a non-performing PPC advertising campaign and breathe new life into it without changing anything about the ad, or even really the keywords.
It’s just all about the matching structure and including negative keyword matches into the mix to help trim the ad views down to size, allowing only the most qualified candidates to see the ad. Having a well thought-out keyword marketing strategy is an important component of marketing online.
Whether you are writing keyword rich articles or buying PPC keywords and phrases, it’s important to understand how it all works together so that you can spend your money effectively and generate a good return on investment.
It’s important to learn everything you can about using keywords effectively when buying PPC ads so that you can get the most out of your marketing dollar. As you test different methods and see success, you’ll learn what works and what doesn’t work for your market and your audience over time.
Using the Dimensions tab in AdWords is rather easy to do, though often overlooked. You just click on the tab and then you can choose from a variety of different reports that provide the information mentioned above.
These tabs allow you to understand your reach, how many unique visitors you’re getting, and how often people come back. You can also figure out how often people are viewing your ads, and adjust the frequency if needed. In addition, you can even view by labels that you’ve assigned different information. Comparing labels will help you know what is working and what isn’t working.
The Dimensions tab and reports are simple to use and offer great insight into how your PPC campaigns are working. The insights that you can identify will enable you to take your PPC campaigns to the next level and make them work harder. As you study the information you can make changes on the fly to improve your AdWords campaign like never before.
There are different types of keyword matches that you can get, such as:
Broad Keyword Match
This is the basic keyword type that is set up automatically by default. So, if you’ve chosen the keyword phrase, “Content Marketing Perth”, when someone searches for any of those words a search could result. That means when someone searches for “content”, “marketing” or “Perth”, your property could appear in the search results. As you can see this isn’t really very helpful.Broad Match Modifier
Being able to modify the default of broad match is very helpful, because you can eliminate searches of individual words like “content” and “marketing” and only include searches that include either all the words or different combinations of the words so that the searcher finds what they’re looking for.Phrase Match
You can also choose to have your search result only appear if the searcher enters the phrase within their search. So if someone typed in any words, but also “content marketing Perth” then your page will show up in the search results.Exact Match
Of course, you can choose to have your property only show up with perfectly matched searches. So a searcher would have to type exactly as you typed it, “Content Marketing Perth” to find your property in the search results.Negative Match
You can also further modify the keyword match type by including negative words. These are words that you do not want used to find your property. The negative matches are words that if they use them to search will eliminate your search from the results.Content Match
This is when a search engine matches the search query with the content on your website. That’s why titles, tags, and ad text are important places to put keywords that people might use to find your products and/or services.These match types are how the search engine connects keywords that you bid on to the searches conducted by your audience. Refining keyword match types can take a non-performing PPC advertising campaign and breathe new life into it without changing anything about the ad, or even really the keywords.
It’s just all about the matching structure and including negative keyword matches into the mix to help trim the ad views down to size, allowing only the most qualified candidates to see the ad. Having a well thought-out keyword marketing strategy is an important component of marketing online.
Whether you are writing keyword rich articles or buying PPC keywords and phrases, it’s important to understand how it all works together so that you can spend your money effectively and generate a good return on investment.
It’s important to learn everything you can about using keywords effectively when buying PPC ads so that you can get the most out of your marketing dollar. As you test different methods and see success, you’ll learn what works and what doesn’t work for your market and your audience over time.
How to Use the “Dimensions” Report in AdWords
AdWords offers many different reporting capabilities that are of great help in ensuring that your PPC campaigns have the greatest return on investment. One such reports is the “dimensions” report, which offers insights into your audience such as demographics, paid versus organic search, which search terms are working, what time of day people are viewing your website, and much more.Using the Dimensions tab in AdWords is rather easy to do, though often overlooked. You just click on the tab and then you can choose from a variety of different reports that provide the information mentioned above.
Geography
Where are your audience coming from? What country, state and if it’s concentrated in a certain location, why? If you can identify the why, of most things, you can repeat it.Labels
Using labels might not have seemed important until now. If you use labels, you can get a good idea about how each different ad is working with this portion of the report.Paid versus Organic Search
It’s always nice to know how much of your revenue is generated from paid search versus organic search to better understand your ROI for pay-per-click ads.Search Terms
What search terms were used to find your website? Did they find you via paid search terms or organic search terms within your content?Time
When are your visitors most likely to click on your PPC advertisements?Top Movers
Set up the report to cover a specific time frame. To give you an example, did you just do a concentrated PPC campaign on Facebook and you want to know what the effects were during the dates you were running it?URLs
If you set up designation URLs, this is a great way to determine which URLs are getting the most traffic and which URLs are performing at a higher volume with the most ROI. Why are certain URLs performing better than others?These tabs allow you to understand your reach, how many unique visitors you’re getting, and how often people come back. You can also figure out how often people are viewing your ads, and adjust the frequency if needed. In addition, you can even view by labels that you’ve assigned different information. Comparing labels will help you know what is working and what isn’t working.
The Dimensions tab and reports are simple to use and offer great insight into how your PPC campaigns are working. The insights that you can identify will enable you to take your PPC campaigns to the next level and make them work harder. As you study the information you can make changes on the fly to improve your AdWords campaign like never before.
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